Journeys with soul in Spain + beyond

Curating seamless, one-of-a-kind trips that go beyond the guidebook.

From bespoke itineraries to full-service planning, we craft experiences that immerse you in the people, culture, and hidden corners of every destination.

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Services

Retreat Planning for Wellness Professionals

Full-service management of your retreat. Includes defining your vision and goals, identifying your target audience, budgeting, venue and vendor selection, contract negotiation, itinerary design, pricing strategy, marketing, insurance, transportation logistics, client communication and welcome gifts!

Custom Itinerary Design & Full-Service Planning

Travel planning for solo travelers, couples and families who value off-the-beaten path experiences and cultural immersion. Includes custom itinerary design based on your unique travel style and preferences. Seamless, stress-free logistical planning of everything from transportation and accommodations, to dining, tours, and bespoke experiences you won’t find in the guidebooks. For those who want true white-glove service, direct booking and concierge-level support during your travels is also available!

1:1 Consults - Expertise in Spain, Portugal & Italy

If you’ve been dreaming of traveling to or starting a new chapter in Spain or Italy, I’m here to help. Having studied art history in Florence, led adventure trips in Andalucia, and spent months traveling through Portugal, I bring deep local knowledge and cultural insight to Southern Europe. I also have firsthand experience navigating the visa process and relocating internationally with pets, and can help you navigate the logistics with ease and confidence.

Schedule a free 30-minute call

Meet Maddy, Founder & Experience Designer

Maddy Adams is the creative force behind Nomaddy Travel, designing immersive journeys in Spain, Italy and beyond for travelers who want to go deeper. After four years living in Italy—studying painting and art history at the Florence Academy of Art, serving in fine-dining restaurants, and running a boutique bed and breakfast in Calabria—Maddy returned to Seattle to pursue a career in Operations and People Experience. But the pull of discovery proved stronger than any desk job. After 7 years in the corporate world, she quit her desk job and spent a year solo traveling throughout the Middle East and Africa before landing in Madrid to pursue a Master's in Customer Experience Design from IE Business School and launch Nomaddy Travel.

Fluent in Spanish and Italian, Maddy brings both cultural fluency and strategic design thinking to every itinerary. Her trips feel like insider secrets: family-owned agriturismos, slow dinners at beloved neighborhood restaurants, and immersive cultural experiences you'd never find on your own. Based in Andalucía where she leads intimate retreats, Maddy handles every detail so you can slow down, savor the moment, and truly connect with the soul of a place

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“Working with Madison was a dream. I hired her to plan a complex 3-month solo sabbatical across Europe—and she went above and beyond. I gave her a rough idea of the countries I wanted to visit and some general preferences (culture, food, nature, off-the-beaten-path). What she delivered was a beautifully tailored itinerary covering every detail: flights, trains, accommodations, local experiences, and hidden gems—all perfectly aligned with my vibe and budget. Madison handled logistics like a pro, maintained proactive and friendly communication, and provided incredible tools (like a day-by-day Google Sheet with everything organized). What really stood out was how supported and confident I felt—especially as a first-time solo traveler in Europe. She even connected me with people abroad to make the journey feel safer and more personal. She’s professional, creative, thoughtful, and unbelievably good at what she does. I’ll 100% work with her again.”

—Shy, Custom Itinerary Design & Concierge Services Client

“This trip blew me away. Every detail—from the hikes to the food to the pace of each day—was thoughtful, energizing, and exactly what I didn’t know I needed. If you’re someone who loves exploring beautiful places, eating incredible food, and not having to plan a thing, this is your kind of trip. Before going, I was feeling pretty run down and hadn’t taken a real break in months. I figured the change of scenery would be nice, but I didn’t expect to walk away feeling so reset and recharged. The experiences were next level. We hiked a massive sand dune, trekked along cliffside trails with panoramic ocean views, and rode e-bikes on winding coastal paths with the sea stretching out beside us. And every day struck the perfect balance—adventurous without being exhausting. And then there was the food. The best tapas, local wine that somehow tasted even better after a full day outside, and long, relaxed dinners where no one wanted to leave the table. Maddy knew exactly where to take us and had every reservation organized. After a day of exploring, we sat down to incredible meals—no planning, no researching, no coordinating—just show up and enjoy. I’d absolutely recommend this to anyone who wants a break that actually feels like one. It’s for people who love great food, being active, and letting someone else handle the details. I already can’t wait for the next one!”

—Madison, Tarifa Adventure Trip Attendee

"Working with Nomaddy Travel made my trip from Sevilla to Tangier so easy and enjoyable. Maddy connected me with local contacts, helped me think through the logistics of the ferry and border crossing, and shared hidden gems in Tangier that I never would have discovered on my own. She suggested a perfect mix of culture, adventure, and relaxation, and I felt like I got a truly authentic experience thanks to her expertise. I can’t recommend Nomaddy Travel enough!"

—Maria, Strategy Session Client